Chapter 5 Who Knows What You Know and Do They Like You?63
Chapter 6 The Book Yourself Solid Sales Cycle Process75
Chapter 7 The Power of Information Products 96
MODULE THREE Simple Selling and Perfect Pricing 115
Chapter 8 Perfect Pricing 117
Chapter 9 Super Simple Selling 131
MODULE FOUR The Book Yourself Solid 7 Core Self-PromotionStrategies 141
Chapter 10 The Book Yourself Solid Networking Strategy147
Chapter 11 The Book Yourself Solid Direct OutreachStrategy 170
Chapter 12 The Book Yourself Solid Referral Strategy192
Chapter 13 The Book Yourself Solid Keep-in-Touch Strategy203
Chapter 14 The Book Yourself Solid Speaking Strategy217
Chapter 15 The Book Yourself Solid Writing Strategy238
Chapter 16 The Book Yourself Solid Web Strategy 258
PART 1: Designing Your Web Site 261
PART 2: Getting Visitors to Your Web Site 274
PART 3: Building Your Social Media Platform 289
Final Thoughts 323
References 327
How to Reach Michael Port 329
About the Author 331
Index 333
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